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This is part -1 of article. Here we will talk about Pros and Cons of Google AMP Before actually installing it. If you already know everything about Google AMP then jump to Part 2 : Step by Step installation of Google AMP in wordpress
Google AMP or Accelerated Mobile Pages is a way to make your website pages load faster in mobile. This can improve your user experience and can also help in better ranking of your website on google as per many experts. In this article i will tell you how you can setup Google AMP on your wordpress website along with the PROS and CONS of Google AMP. You must read the CONS before you install Google AMP.
What is Google AMP?
Google AMP stands for Accelerated Mobile Pages. It is an open source initiative supported by technology companies like Google and Twitter. The goal of the project is to make web content load faster for mobile users.
PROS and CONS of Google AMP:
#1 Higher Ranking
Google AMP improves your websites speed and so does your Google ranking. Google’s second mobile-friendly update rolled out in May 2016, and Gary Ilyes recently announced that a separate (and primary) mobile index will soon launch.
This means that Google AMP pages should see a continuous boost in ranking.
#2 Higher clickthrough rates
Wired has apparently seen a 25% increase in click through rates (CTR) from mobile search results, with CTR on ads in AMP stories up by 63%. This shows the clickthrough rates may also increase.
#3 Improve in Ad Viewability
AMP pages improve the Ads viewability as the design is very simple and according to a DoubleClick study of 150 publishers in 2016, more than 80% realized higher ad viewability rates on AMP pages compared to non-AMP.
#4 Traffic is Growing
Those who have implemented Google AMP have seen much increase in traffic. This is likely to be linked to Google’s increasing surfacing of AMP pages, alongside users becoming better educated.
#5 More returning Visitors
As the page speed is high and it only contains the useful content, users are more interested in visting your website again.
#6 Special place in google search
This can surely help you gain more traffic as you will now be visible in a dedicated section that google has for AMP supported websites.
#1 Can’t show Widgets
You can not show your widgets and sidebars in Google AMP pages.
#2 No newsletter opt-in forms
You can also not show or give an option to your users to subscribe to your newsletter.
#3 No pop-up.
You can not show popup of any kind.
#4 No dynamic scripts
AMP pages support only Google Analytics and you may not be able to use any other tool to analyse AMP pages traffic.
These are all the Pros and Cons of using Google AMP for your blog. Do consider these CONS before switching to google AMP.
- To know how to integrate Google AMP in your blog : Click here to Read This Tutorial : Step by step Guide to Setup Google AMP for wordpress : Part 2
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