Step by step Guide to Setup Google AMP for wordpress : PROS and CONS

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This is part -1 of article. Here we will talk about Pros and Cons of Google AMP Before actually installing it. If you already know everything about Google AMP then jump to Part 2 : Step by Step installation of Google AMP in wordpress

Google AMP or Accelerated Mobile Pages is a way to make your website pages load faster in mobile. This can improve your user experience and can also help in better ranking of your website on google as per many experts. In this article i will tell you how you can setup Google AMP on your wordpress website along with the PROS and CONS of Google AMP. You must read the CONS before you install Google AMP.

What is Google AMP?

Google AMP stands for Accelerated Mobile Pages. It is an open source initiative supported by technology companies like Google and Twitter. The goal of the project is to make web content load faster for mobile users.

This would improve the user experience and will also ger more traffic on your blog. Accelerated Mobile Pages uses limited html and javascript and stores the website cache in Google AMP Cache i.e. your  posts are getting stored on Google Servers. This lets google fetch your articles directly from their server.That means, if I now search for your blog and it uses AMP, then if i click on the link in search result that is shown on google as AMP, it would load the article from its cache memory and show it to you.

PROS and CONS of Google AMP:


#1 Higher Ranking

Google AMP improves your websites speed and so does your Google ranking. Google’s second mobile-friendly update rolled out in May 2016, and Gary Ilyes recently announced that a separate (and primary) mobile index will soon launch.

This means that Google AMP pages should see a continuous boost in ranking.

#2 Higher clickthrough rates

Wired has apparently seen a 25% increase in click through rates (CTR) from mobile search results, with CTR on ads in AMP stories up by 63%. This shows the clickthrough rates may also increase.

#3 Improve in Ad Viewability

AMP pages improve the Ads viewability as the design is very simple and according to a DoubleClick study of 150 publishers in 2016,  more than 80% realized higher ad viewability rates on AMP pages compared to non-AMP.

#4 Traffic is Growing

Those who have implemented Google AMP have seen much increase in traffic. This is likely to be linked to Google’s increasing surfacing of AMP pages, alongside users becoming better educated.

#5 More returning Visitors

As the page speed is high and it only contains the useful content, users are more interested in visting your website again.

#6 Special place in google search

This can surely help you gain more traffic as you will now be visible in a dedicated section that google has for AMP supported websites.


#1 Can’t show Widgets

You can not show your widgets and sidebars in Google AMP pages.

#2 No newsletter opt-in forms

You can also not show or give an option to your users to subscribe to your newsletter.

#3 No pop-up.

You can not show popup of any kind.

#4 No dynamic scripts

AMP uses limited set of HTML, JavaScript, and CSS. This means you cannot add certain widgets and features to your mobile AMP website. This limits your ability to add smart email optin forms, facebook like boxes, and other dynamic scripts.

#5 Analytics

AMP pages support only Google Analytics and you may not be able to use any other tool to analyse AMP pages traffic.

These are all the Pros and Cons of using Google AMP for your blog. Do consider these CONS before switching to google AMP.

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